Uber now allows customers in London to book rides in advance

In a recent announcement, popular ride-sharing service Uber has revealed that it is introducing ‘advance booking’ option for its customers in London, to enable them to book their Uber rides days or weeks in advance.

The announcement makes London the first city in Europe to get Uber’s ‘advanced booking’ option.

The announcement of the ‘advanced booking’ option essentially implies the roll out of Uber’s ‘scheduled rides’ feature for its nearly 2 million users in London. The company had first started offering ‘scheduled rides’ in Seattle in June; with the feature chiefly targeted at business customers.

Announcing the availability of the ‘advance booking’ option for its users in London with effect from Thursday, August 25, Uber said that it will make the option available to all its users in London within two weeks. The option will enable London’s Uber users to book their trips from 15 minutes to 30 days in advance.

In reference to the rollout of the ‘advance booking’ option in London, Tom Elvidge – Uber’s General Manager in London – said: “Many of our riders, especially business customers, have asked us to introduce this feature and we’re really excited to bring it to Londoners.”