China's Didi To Foray into Mexico
China’s leading ride-sharing firm, Didi Chuxing has entered into the Mexico Market. Company’s move allows Mexican people to enjoy the most affordable ride in the town. Didi Chuxing setting up a potentially costly battle with Uber Technologies to a new front.
It’s a first move of the Chinese ride-sharing firm outside of Asia that comes as the company faces increased competition at home from internet Meituan-Dianping.
Company’s ‘The Didi Express Service’ was launched in the capital of the State of Mexico, Toluca. Its Mexico Market move will introduce key product innovations in Latin America with dynamic safety monitoring, round-the-clock user support, a real-time SOS system and a multivariable driver rating system.
A Didi spokesperson said, “The market is a way from saturated, and we are glad to see the local market is not only very welcome to more services, but they also understand how beneficial competition in the region is for the final user.”
Didi will go up against Uber in Mexico out of the blue since Uber's dispatch in China that finished with a merger of the two organizations' tasks in 2016. Uber is Mexico's driving ride-hailing firm which has 7 million clients more than three dozen urban communities.
Didi said in the statement, “We’re exploring every possibility of expanding our business in the international market.” Further, it added, “When doing so, we will work with leading local partners in some markets and look for opportunities in others to build a robust local team with a strong commitment to the region.”
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