Magna will be show off its latest innovations at CES using HoloLens

At the forthcoming CES 2017 event in January, leading automotive component manufacturer Magna International Inc. will show off its newest innovations using Microsoft’s interesting new technology, HoloLens.

Revealing that Magna will be at the CES 2017 event, the company said that it plans to use Microsoft’s HoloLens technology to draw attention to advanced technological innovations like cameras, sensors, LiDAR, and radar systems which enable autonomous driving.

Magna – which supplies auto parts to General Motors, Ford, Chrysler, and Tesla – also said that it will also use the CES platform to demonstrate seat sensors which have the capability to provide continuous feedback to the driver.

In addition, some of Magna’s other demonstrations at the CES will pertain to active aerodynamic fuel efficiency technology and different powertrain architectures from multiple hybrid variants to full electrification.

Moreover, revealing that Magna will also showcase its latest ‘Advanced Driver Assist’ (ADAS) innovations, Magna’s CTO Swamy Kotagiri said: “We are excited to be at CES 2017 to showcase our capabilities and commitment to investing in new ideas that make the driver experience safer and smarter.”