Apple reportedly developing its own graphics chips for the iPhone

British chip designer Imagination Technologies Plc has revealed that Apple has notified the company that it is developing its own graphics chips for the iPhone.

Imagination h as long been designing and developing PowerVR graphics processors for Apple’s widely-popular iPhone. However, that may change soon as Apple has decided not to license its technology in less than a couple of years’ time.

The British chip designer told reporters that Apple told it that it’s working on a separate, independent graphics chip design to reduce its dependence on Imagination’s technology and take more control of its devices.

In a newly released statement, Imagination said, “Apple has asserted that it has been working on a separate, independent graphics design in order to control its products and will be reducing its future reliance on Imagination’s technology.”

If we take Imagination’s words’ for granted, then we can expect to see an A-series graphics chip with a fully Apple-designed CPU as well as GPU as early as the company launches its next year’s versions of iPhone range.

Apple’s decision is definitely a major blow for Imagination, which currently depends on the American teach giant for nearly half of its revenue. Around a year ago, Apple had held acquisition talks with Imagination but eventually made a decision against a full takeover.