Google could face record-high fine in EU antitrust case

The European Union (EU) is reportedly preparing to impose a record-high fine on tech giant Google (Alphabet) within the next few weeks, according to a WSJ report.

Google has long been the subject of many antitrust investigations in Europe, surrounding its adverts, Android OS as well as its comparison shopping service. The reported record-high fine in this case would apply to the company’s controversial practices with comparison shopping.

EU regulators have accused Google of giving its own service an undue advantage over services of its competitors. In other words, Google allegedly tried to make shoppers inclined to buy its or its partners’ products.

Citing anonymous sources, the WSJ reported that the EU might fine Google 10 per cent of its annual revenue, which means the fine could be as much as $9 billion. Last year, some reports suggested that Google could face analogous fines for each antitrust suit.

The EU’s earlier record antitrust fine was against Intel in 2009, when it was slapped with a hefty fine of 1.06 billion euros or around 1.18 billion U.S. dollars.