Samsung issues open letter to its “valued customers”

On Monday, bigwig South Korean smartphone manufacturer Samsung issued an open letter to its “valued customers.”

The open letter -- addressed directly to consumers in Europe -- has been issued by Samsung to readers on its website, as well as via full-page ads in several leading US newspapers, including The Washington Post, The New York Times, and The Wall Street Journal.

Though the open letter issued by Samsung does not touch on any of the recent concerns related to the recall of nearly 2.8 million top-loading washing machines the company, it does highlight the fact that the company plans to “do better” in the future.

In its letter, Samsung said that moving forward from its recent Galaxy Not 7 fiasco and the recall of top-loading washing machines, the company has planned a continued probe into the precise reason which caused the malfunctioning of a number of devices.

Drawing attention to Samsung’s “long heritage of innovation” and that the company “can and will learn from our mistakes,” Samsung said in its open letter: “While we are always looking to innovate and create the next generation of great consumer technology, safety will remain our top priority. We will invest to better serve your needs through enhanced customer care and quality assurance.”